Attention ladies! Do you want to work for a brand that inspires women to become their best selves through active living, nourishment, balance and self love? Lorna Jane is well known for not only their clothing but their healthy living philosophy.
Really who doesn’t want to work for a company that wants to empower women and encourages them to ‘Move Nourish Believe’? I know the prospect of becoming part of the “sisterhood” really drew me in when last month I applied for, and got an initial interview with, popular global business Lorna Jane.
“…there’s no limit to what you’ll achieve with Lorna Jane.”
I remember reading that specific line before I clicked on the ‘apply’ button but it seems this isn’t exactly the case. There is a limit to acquiring a job it seems, a size limit…
..well at least for one Brisbane position.
Don’t worry ladies you to can become part of the sisterhood. A “DREAM JOB” is now available in Eagle Farm’s head office for a ‘Receptionist/Fit Model’. Among the usual position requirements regarding retail experience, strong administration skills, enthusiasm and a passion for customer service Lorna Jane has added a few more… specific requirements.
The advertisement states:
”In order to accurately provide feedback on Lorna Jane products in a size small, you must have the following measurements,”
The specifications then follow:
– BUST: 87-90cm
– WAIST: 70-73cm
– HIP (at widest point): 97-100cm
– HEIGHT: 165cm or taller
Apparently “As a fit model is only required in a part time capacity, Lorna Jane felt it appropriate to combine this position with the part time receptionist role which is also currently vacant.” – a spokesperson has commented ( Daily Life).
So if i’m not the same size (or even height?) as a customer that comes in I can’t give them advice or suggestions? Yet the position is for the head office, can’t imagine they are selling a lot of garment pieces in their office lobby. I just don’t understand where exactly Lorna Jane are coming from. How does “accurately providing feedback” have anything to do with whether I’m a size S, L or anything in between.
It’s not wondering whether it was my looks and body size – not my previous work experience which may have been the underlying reason I didn’t acquire a position with LJ (I acknowledge it was a different position I applied for), that aggravates me. It’s the fact I feel women have been duped into believing this brand really cares about their fellow females and their mental and physical health.
The advertisement has since been quietly and quickly removed. Maybe some people find it justified and understandable. While I’m not offended, disgusted or completely surprised to be honest, it’s not something that will be so easily erased from my mind. And I can guarantee it will cross my mind when I pass a Lorna Jane store. I am now no longer interested in any available positions. Which is a shame because I felt, and wrote in my cover letter:
“I want to be an ambassador for Lorna Jane as not only do I have love of the clothing but I love the philosophy and positive energy Lorna Jane instills. Unlike many brands you are centred around empowering women and helping them to transform there lives for the better. Who wouldn’t want to be a part of that? Your company is one I would be proud to represent.”
They aren’t a modelling agency yet they are requiring body dimensions? Hardly seems like they’re interested in each individual woman’s ‘health and wellness’ let alone their experience/suitability for a position.
“Now, we’re investing in talented people to grow our global business” – Lorna Jane
Now i’m wondering if it’s a typo and they meant ‘tiny’.
I’ll be interested to hear Lorna Jane’s response to the news coverage.
What are your thoughts?